Tinopay: A guerilla marketing campaign by I’M Hotel, bringing bread to the streets
I’M Hotel, the first 5-star hotel in the Poblacion district of Makati is thrilled to launch the TiNOpay Cart, a new hospitality initiative aimed at sharing the joy of premium, healthy, fresh bread with the community. The name “TiNOpay” is derived from the Filipino word tinapay (bread), with a playful twist on the word “no pay,” which means “absolutely free.”
In celebration of the hotel’s culinary excellence and commitment to well-being, the distribution of free malunggay (moringa) pandesal also aims to uphold the culture and tradition of offering pandesal bread, a staple food for Filipinos, in local communities. This initative also aims to expose the property’s international guests to indigenous ingredients and traditions.
Prepared and distributed by the hotel’s skilled Filipino chefs, each malunggay pandesal– a modern twist on the classic Filipino bread, is baked to perfection, using moringa as a key ingredient. Malunggay “moringa” offers numerous health benefits, including boosting immunity, improving digestion, supporting heart health, and promoting overall wellness. The soft bread is made with a unique blend of traditional locally sourced ingredients and modern culinary techniques, delivering a fresh, high-end taste in every bite.
The TiNOpay Cart daily makes its way through Makati, from Poblacion to nearby areas, offering complimentary pandesal to anyone who follows the hotel on social media and shares a photo or video of their free pandesal experience. It’s that simple – just share and claim!
This initiative signifies a bold step for I’M Hotel in challenging norms and making their 5-star quality bread accessible to everyone. Everyone can enjoy a taste of luxury while nourishing their bodies with the benefits of moringa-enriched pandesal.
Keep an eye out for the TiNOpay cart, grab your free pandesal, and experience a unique twist on a Filipino favorite! For more information, follow I’M Hotel on social media: @imhotelph
